Blog

Today, regardless of your industry, the business world is more competitive than ever. In this regard, it is increasingly important for owners and operators to have a firm grasp on the new business paradigm—marketing with an eye to over-delivering as well as fostering a genuine emotional connection between your brand and your customer.

Success now requires that we truly “WOW” our customer. This can only be done if we actually know them and if we have built an honest, personal connection with them. Companies must go so far as to pro-actively anticipate – not simply react to– customer needs, desires, and expectations.

In addition to being pro-active, business professionals must be genuinely concerned and care about their customer’s business issues as well as their lives. Products and services affect peoples lives in many way, making their days easier, less stressful, more fun, possibly healthier. Businesses must become customer-centric, making the client feel like a guest or friend, asking thoughtful questions, and nurturing loyalty. As part of this, it’s important to integrate the customer into the quality process, by soliciting their feedback through a purposefully-designed system of quality assessment. Customers need to feel you reaching out, wanting to provide them with the highest quality care, wanting to give them a product or service that is the best it can be.

Nowadays it’s more important than ever for management teams to consider their customers valuable friends and key assets of the company. Fair Merchant Solutions business specialist Eric Douay says business owners and operators should consider how to make their clientele “the most devoted ambassadors of their brand. The idea is to turn clients into fans who rave relentlessly about their products and services, thus promoting the business in a natural and cost-effective way.” The only way to achieve this is by continually blowing your customers expectations out of the water.

There’s no question that competition in today’s marketplace is incredibly challenging, particularly with the emergence of deep-pocketed, multi-national online sites. As an independent agent or small-to-medium-sized business, you face an uphill battle if you are going to rise above all that. Establishing and maintaining a resilient, ethical foundation for your business through a superior product and exceptional customer relations makes closing each sale practically inevitable. The key elements of business success expand and shift, but never really change. Eric Douay recognizes this. While applying and integrating modern aspects of business acumen, he promotes and educates his clients in proven, time-honored systems and methods. His company, Fair Merchant Solutions, specializes in tailoring industry best practices to individual organizations, based on a deep understanding of each company’s unique products, services, clientele, and needs. Reduced marketing, sales, and operational costs are just some of the many benefits participants will enjoy from a close collaboration with this company.