The Hidden Fees of Credit Card Transactions
Whether you own a travel agency, a chain of stores, a restaurant, or an online marketing service, a merchant account is necessary in order to accept credit or debit card payments. In order to excel and build a healthy profit, business owners and operators need to obtain the most affordable rates possible for merchant services. But what business owner has time to waste on navigating such complicated waters? Business owners and managers alike want to, and need to, focus on what they do best: their products, their services, and their customer relations.
Most merchants are troubled to learn that usually, despite their best efforts, they have not negotiated an ideal merchant services solution. Unfortunately, sales representatives in merchant services direct them almost exclusively to front-end rates. These rates are only one piece of a very complicated puzzle and are often misleading. Front-end rates are referred to as ‘merchant discount rates,’ a euphemism which leads business owners to believe they are negotiating a fantastic deal, though they are often receiving the standard rate or, worse, a discount offset by hidden back-end fees. Discounts usually come at a direct cost in the form of back-end fees. Front-end rates never represent the total fees associated with credit card processing. Other fees are hidden in things such as the types of transactions and the types of credit cards that will be submitted, although the details surrounding these aspects are hidden deep within the service contract.
Fair Merchant Solutions offers you FREE analysis of your transactional trends, with the goal of creating a processing profile on which to build a customized solution for how your company can save money in this area. By reviewing your current merchant statements over a designated period of time, Eric Douay and his team at Fair Merchant Solutions will quickly understand where your business is with regard to merchant service processing fees. They can then tailor a customized rate scenario for you to use in pursuing a new contract, one that will reduce processing costs and curb the impact of merchant service fees on your overall profitability.
Since 1997, Eric Douay has helped businesses, both large and small,
streamline operational practices and reduce the costs of merchant processing, sales, and invoicing. He focuses on transparent communications as well as on a quick but thorough assessment of the business situation. “When I meet a merchant,” Eric says, “I know merchant services is not their passion or their priority, although it is a necessity. I want them to understand that I understand their frustrations, and I’m here to help.”
Like you, the members of Fair Merchant Services are passionate about their profession. They look forward to partnering with you in your entrepreneurial endeavors. What you stand to gain is that you get to keep more of what you make!
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