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Many entrepreneurs pride themselves on constantly striving to create new-and-improved recipes for success. However, for Eric Douay, business specialist and Creator of Value with Fair Merchant Solutions, “the fundamental rules never change.” Eric explains that there are two key elements that will bring permanent success to any company: proper marketing and strong work ethics.

Marketing

Business owners and operators must work to full and specifically identify their clientele. Next, they must work to understand their client’s frustrations and underserved needs, and figure out how best to reach this particular client.

Today, there is no doubt that business owners and company leaders need to know how to use social media to adequately communicate with their prospects, their customers, and their community. However, these tools must successfully support a well-designed marketing strategy. They are not strong enough and not meant to drive the marketing strategy.

For starters, this means that businesses must avoid one egregious error: becoming too focused on a remedy without first considering their market and defining their target audience. What sets a company apart from its competition and who are its ideal customers? Answering these questions is key to attracting and keeping customers and, therefore, to the growth of sales and profits.

Work Ethics

Work ethic is fundamental to business success. Marketing expertise is necessary, of course, but if a business owner or operator wishes to ensure permanent success, he or she must combine that tool with an exemplary work ethic, one the entire staff understands and is willing to uphold.

At first, this might seem obvious. Most owners and operators can often articulate their ethical codes. Often they sound something like this: stand by one’s personal and professional integrity, negotiate fairly for all parties involved to achieve mutual wins, and commit to delivering results. These ideals, however, must be more than words; they must become tangible and measurable realities within the business-client relationships.

Your Partner In Marketing and Ethics

Since 1997, Eric Douay has helped businesses, both large and small, in the travel, hospitality, and general service industries streamline practices and reduce costs. Eric and his associates lead by example, demonstrating honesty, integrity, and both a leadership and a service mentality. They respect people’s differences and work to build trust to establish genuine relationships.

The fundamental rules of marketing and work ethic never change, although implementing and measuring the health and results of these facets isn’t easy. For this reason, more and more business owners are choosing to partner with Fair Merchant Solutions, an organization that specializes in helping build these time-tested strategies into the heart of your business operations.